The answer might be quality, convenience, reliability, friendliness, cleanliness, courtesy or customer service. What features of your business jump out at you as something that sets you apart?
Unique Selling Point Examples Zappos is an online shoe store, and there is nothing especially unique about selling shoes online.
Nike is yet another company known for selling shoes. You need to know what drives and motivates customers.
In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site. People buy these products based on their desires for pretty women, luxury, glamour and so onnot on their needs.
Those are just a few examples of unique selling propositions.
Having a strong presence on social networks and working with social media influencers can be a way for companies to communicate their USP. The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" USP.