Coca cola marketing mix paper

business strategy of coca cola company

Place: Coca Cola has an extensive beverage distribution system. They are the following: i. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels.

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In marketing, product also refers to services, such as holidays or a movie, where you enjoy the benefits without owning the result of the service. This is where the marketing tactics for each product are determined.

Diet Coke: Known as Coca Cola light in many markets.

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Furthermore, Coca-Cola is an iconic American product: so in some countries the sales volume depends on how open the people are towards America or American products. These four variables are interdependent and need to be planned in conjunction with one another to ensure that the action plans within all four are complimentary and aligned.

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Marketing Mix of Coca Cola: Product, Place, Price and Promotion