In this report, the evaluation of mission and vision statement of the company has been dealt with.
Moreover, this mission statement indicates market segmentation, which Harley-Davidson uses to focus on certain groups of customers in the global motorcycle market. Managing the meaning of an organizational mission statement.
Discourse and the projection of corporate culture: The mission statement. The company manufactures motorcycles predominantly for the use in touring a long distance journey.
Being recognized as an iconic brand is gratifying, but igniting the fire within people on the many roads of the world is what we are all about. Also, the company aims for international success, which indicates plans for further expansion in the global market for motorcycles and related products.
References David, F. Kirkpatrick, S.
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