Evernew Bookstore, Pro Saint Bookstore, Book Point, Knowledge Book Centre Strengths Offers a wide selection of titles in various languages Extremely cheap prices will attract They own an ecosystem of their own through their Kindle and Provides free shipping services, including English, Chinese, Japanese, French, and German consumers looking for a good read.
Fortunately, Bookstores like Borders and Page One have all exited the Singapore market and thus there is less competition from these large, well-established firms with Popular Bookstores.
Popular was the biggest bookstore company with 70 bookstores in Malaysia, and so Popular experienced an increased turnover in Book readers in Singapore may be able to purchase the restricted materials from these retailers, as these retailers are based overseas and are not restricted by the Singapore law.
Next, Popular aims to differentiate itself from both brick-and-mortar bookstores and online bookstores which both serve the same book-buying market.
Furthermore, this analytical data has been compiled through data exploratory techniques such as primary and secondary research. Nook tablet products that allow readers to buy e-books and which allows prices of books to Successfully marketed itself as a premium bookstore in Good for casual reading, if the reader is not download it to their tablet reader immediately.The market is also segmented by race, as there are books in different languages such as English, Chinese, Malay and Tamil. Nook tablet products that allow readers to buy e-books and which allows prices of books to Successfully marketed itself as a premium bookstore in Good for casual reading, if the reader is not download it to their tablet reader immediately. To develop an effective marketing strategy, it is essential to understand the targeted customer base and its segments. However, this trend might not continue in the future. Adopt customer-friendly payment policies 4. Because there are many suppliers in the market that engage in publishing work, there is a low supplier to firm ratio. How to cite this page Choose cite format:. Popular is best known for its chain of Popular Bookstores under the Retail and Distribution unit.
Price differentiation can also be present as some bookstores have higher priced books due to their well-known brand name or location. They have little access to information such as the prices of books, because physical bookstores do not openly publish their prices online, except when there are promotions.
Therefore, bookstores face much competition amongst themselves because there are so many ways that they can differentiate themselves in providing the optimal book-buying experience for book-buyers in Singapore.Recent Performance of the Company Popular Bookstore has been achieving increasing turnovers for 3 consecutive years. The demand for these items has a small, positive value of income-elasticity because they are necessities and normal goods for students. Product differentiation can come in the form of the variety of books, in terms of the subject matter and country of origin. For the identification variable of gender, books relating to beauty and the domestic sphere such as recipe books cater more to women, while the genre of sports and cars appeal more to men. This strategy of prestige pricing is appropriate as Prologue is targeted at the higher end consumers who would be willing to pay higher prices. Assessment books, textbooks and stationery. To capture a larger consumer market and establish a strong regional presence, Popular has also ventured into overseas markets such as Malaysia, Mainland China, Taiwan and Hong Kong. This could also be attributed to the items that Popular sells, which are mostly books Eg. This was due to the closing of one of its magazine distribution business due to restructuring.
As seen in Fig 1. Growing share of profits from eBooks.
Kinokuniya and Times are strong competitors because they offer a greater variety of books from different countries, and have marketed themselves as premium bookstores due to their location in the city area.
Place differentiation can be in terms of the store environment and store location, while promotion differentiation can be in terms of level of advertising, frequency of discounts, customer access to publicity materials and staff service standards.
This is especially important because Popular is in an oligopolistic market and faces strong competition.