Example: The additional money that consumers are willing to spend to buy Coca Cola rather than the store brand of soda is an example of brand equity.
Still the product is valid and accepted by people and day by day there will be new fans of the product which is definitely help Red Bull grow in its segment if it remains focused the way it is today.
So people who really wanted boost their energy used to drink Red Bull. Decline: there is a glut on the market18, the company must bear that in mind and prepare themselves for it. A great visual identity system and tag line 7. Red Bull plans to add further editions later this year and in So curious consumers tried this brand and spread the word about it.
It has annual sales of a billion cans, with a significant presence in Europe and the US.